Learn the essential elements of a successful YouTube strategy for businesses. Find out how to create captivating videos and avoid common pitfalls. There are tons of reasons you want to be on YouTube, ...

Any hobbyist can produce videos and upload them on YouTube to share with the world. But as a small-business owner, you also can produce tutorials to make money, which can be an effective source of ...

When it comes to social media platforms, no one celebrates creators like YouTube. But during this year's Made on YouTube event on Tuesday in New York, the company really put its development money ...

Creators who are part of YouTube's Partner Program can monetize their videos with ads. To join YPP, creators must have a set of metrics on either long form videos or shorts. Creators shared how they ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...

YouTube lowers the threshold for monetization and expands its affiliate program, creating new revenue opportunities for content creators. YouTube is making it easier for creators to earn money by ...

Kourtnee covers TV streaming services and home entertainment. She previously worked as an entertainment reporter at Showbiz Cheat Sheet, where she wrote about film, television, music, celebrities and ...

YouTube announced on Monday that it’s expanding video action campaigns (one of Google’s interactive ad types for video) to connected televisions (CTV) to make YouTube ads more shoppable. The company ...

Lucas Shaw and Katty Kay discuss the impact of YouTube on streaming and the mainstream entertainment industry (Credit: BBC) I recently saw a statistic that surprised me: in February of 2025, Americans ...