Let's be honest: you're not always in the mood to go full glam when you're just going to work or lunch with friends. Learning how to blend the concealer into bare skin can be a little daunting at ...

It's officially spring, which also means that's it's officially bridal season. From trunk shows at bridal boutiques to venue shopping with your friends and family, 'tis the season for all things ...

Melody is ready for prom. She steps one foot forward through the slit of her burgundy dress to show black strappy heels as she poses for photos on a balcony. Her long brown hair and a sparkly choker ...

The trend of makeup for men is catching up! Yes, it’s a thing now and cosmetic brands are looking for ways to market their products in gender-neutral way. Makeup when used right, can help bring out ...

Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the “Beauty Try-On” ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Eyeshadow can intimidate a lot of makeup beginners. Take a look on Instagram and ...

Currently, my favorite part of the internet is James St. James’ Transformations YouTube series, where everyone’s beloved club kid — quite shockingly born in the same year as my mom — invites people, ...