Bridgestone Golf has been heavily involved in ball fitting since 2007, accumulating data from more than 3 million fittings that has helped it formulate recommendations over time. Those fittings have ...

A "fitting" in golf is one of the best ways amateur golfers can fine tune their games in the search for lower scores, especially when paired with lessons. But while driver and iron fittings are common ...

PONTE VEDRA BEACH, Fla. -- Most golfers know about the importance of proper clubfitting, but at this week’s Golf Channel Am Tour Championships, they’re also getting the opportunity to see if they ...

When it comes to pioneering the idea of golf ball fitting Bridgestone leads the pack, and with their new Augmented Reality (AR) golf ball fitting platform they are enhancing the consumer experience ...

In revamping its B330 family of golf balls, Bridgestone is looking to reach a broader range of golfers as it also seeks to enhance performance and playability. Start with the four-piece Tour B330 and ...