CTV has no shortage of data. Between device IDs, household graphs, clean rooms, log-level exposures, and incrementality models, the ecosystem is producing more information than ever. Yet for many ...

In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early ...

The industry spent much of this past year talking about curation – we tested it, debated it, and introduced new “curation products” at a dizzying pace. But as we head into 2026, the dust has settled ...

The 2025 holiday season is going to be an interesting one, shaped by broader macroeconomic conditions, politics, and prices. Regardless of what the news is telling you, creators and influencers are ...

Join Katie for a special year-end holiday finale as she talks with Christa Pitts and Chanda Bell, Co-Founders and Co-CEO’s, The Lumistella Company, about the creation of The Elf on the Shelf, how they ...

A recent German court ruling found that ChatGPT violated copyright law by training on unlicensed song lyrics. This is merely the latest flashpoint in a much larger tension-filled dynamic: AI is ...

Who is the Dr. Squatch mascot? While there’s an abundance of information about the Certified B Corporation, their personal care products, and a bit of founder Jack Haldrup’s backstory on the Dr.

In an era when every election feels like a defining moment, it’s never too early to start shaping the conversations that will define the next one. Traditional measures of success—turnout, conversions, ...

Social media has always been a moving target. What began as a place for connection is now also a melting pot of entertainment, discovery, and commerce. Yet many brands still plan as though social ...

The most important question facing retail media over the next decade isn’t about models, cookies or commerce infrastructure. It’s the far more fundamental issue of who wins the user interface. Because ...

In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater ...

In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech, Dennis Buchheim, breaks down how a unified data foundation, composable technology, and ...