By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly ...

By Patrick Whitnall  Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ...

Marketing has always been a fast industry. But speed isn’t a strategy, and burnout should never be a badge of honour.

The process of using multiple search inputs (text, voice, video, photo) is called multimodal search, and it’s one of the most natural ways we query and look for information.

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

As marketers compete for attention, they present polished products to consumers that blend together in a sea of total perfection. Craig Matthews, chief merchandise officer at Office Brands, thinks ...

In order to tap into the Gen Z demographic, brands need to demonstrate values and purpose while still being consistent and personalised, writes Jordan Sim. Born between 1997 and the early 2010s, Gen Z ...

Filters have become part of everyday life, but with some damaging consequences. Dove Australia has released findings that note 75 percent of Australian girls have used filters on their images before ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

Oatly has been known for its campaigns. The oat milk company puts its best copy first in a new campaign around New Zealand. The “it’s like milk, but made for humans” campaign sets out to explain that ...

Coca-Cola’s latest European campaign attempts to leverage an effect known as synesthesia, eliciting the memory of sounds out of pictures. The new campaign is being distributed across print and OOH in ...