Marketers who see brand building as an end in itself are mistaking the work they do for the results it delivers.

The GB marketing team has already halved the money it spends on developing its creative and has cut the number of agencies it ...

As AI continues to dominate vendor pitches and marketing decks, three senior B2B marketing leaders warn the technology is ...

The rules of content are being rewritten, fast. AI is reshaping how brands plan, create, and deliver experiences. Marketing ...

As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

Charlotte Lock steps into the role of senior vice-president, customer and marketing at Boots UK, following the departure of former UK CMO Pete Markey in June.

Netflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marks & Spencer claims the business is on the road to recovery following its £300m cyberattack, with plans for a loyalty ...

Amid a challenging consumer backdrop, McDonald’s is focusing on what it can control - driving value, menu innovation and ...

Across an eight-week period, purchase intent among those exposed to TV ads fell 14% on average versus 26% for social media, ...

KFC parent company Yum! Brands highlighted the UK market as having driven particularly strong results, as it invests in ...