To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple ...

The tech giant revealed that its new Apple TV intro was created using a physical glass set and captured entirely in-camera, no AI involved. The behind-the-scenes clip, featuring music produced by ...

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company cre ...

Together with Issey Miyake, Apple has added two new bags for the iPhone to its product line. Their look is reminiscent of the ...

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple ...

Apple is reportedly updating its Apple One subscription bundle with a new logo featuring a six-slice Apple icon, each ...

Apple unveils a new logo and soundmark for its TV service after dropping the “Plus,” signaling a broader rebranding effort.

Apple has officially rebranded Apple TV+, rolling out new visuals, a Finneas-composed intro, and a refreshed Apple One logo ...

Apple has updated the logo for its Apple One service. For example, its icon is split into six slices. Each slice includes the ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

We've tested Apple's 11-inch iPad Pro (2025), which features the brand-new M5 chip, to see just how well it performs and who ...