These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

This year, Demand Gen Report has released a collection of in-depth analyses that map out the future of the industry.

The fifth edition of the Superpowers Index draws on more than 6,000 B2B decision-maker interviews in 2025, analysing buyer ...

We published four surveys that examined the impacts AI was having on the industry and how to drive business through growth.

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.

In the world of B2B marketing, a blog marketing agency plays a crucial role in helping businesses connect with their target ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

A number of poorly personalized messages from CEOs on social platforms provoked hostile responses and their companies' ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...