The Underground is a new invitation-only golf society — one with a year's supply of bespoke golf balls — that exists below ...

When Costco first introduced the Kirkland Signature golf ball nearly a decade ago, it quickly became an overnight sensation. That’s because it performed just as well, if not better, in some areas than ...

Jon Armstrong never intended to create the booming live-commerce platform Stacked Golf. All he wanted was to join the local golf club, but his wife, Ashley, gave him an ultimatum: Yes, he could join, ...

Just like it is for the Club Hot List, the Golf Ball Hot List is determined through two primary criteria: Performance and Innovation. In the Golf Ball Hot List, the Performance score is assessed by ...

When it comes to choosing golf equipment, many players take their cues from what their friends are using — and for good reason. If a club fitting isn’t in the cards due to time or cost, testing out ...

In addition to their best-selling golf balls, Srixon clubs are used at the very highest echelons of the game, with forged ...

ORLANDO — In just his fourth day in office, PGA of America CEO Derek Sprague doubled down on earlier comments that he and the organization he newly heads will not support a rollback of the golf ball.