The next era of holiday marketing campaigns belong to companies using the season to deepen relevance, reinforce trust, while ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

Great marketing is crucial to convincing audiences to see films in theaters, but here are 15 times movie marketing ploys went ...

In 2023 McCann won Ikea’s global ad account following a competitive pitch. The business is run out of McCann Spain, which also works on the regional account. The current creative review is being ...

Why is healthcare so expensive in Vermont? BlueCross BlueShield says it’s, in part, the sheer cost of services from the biggest hospitals.

Across the UK and Europe, campaign groups are pushing for limits on fossil-fuel ads in public spaces. But even ...

The Campaign for Greener Arbitration (CGA) has named two new co-chairs as part of a refresh of its global steering committee ...

Innovation ideas may include macaroni and cheese ramen and peanut butter and jelly energy bars. Product developers also are exploring combinations of flavors, like yuzu-gochujang hot wings, ...

The Wisconsin Marketing Organization held a banquet Dec. 3 with presentations on semester-long collaborative projects and ...

In 2024, Gov. Andy Beshear launched New Kentucky Home, an economic development and tourism plan to secure new jobs and ...