The 6Ps lift marketing out of its narrow commercial lane and place it in a broader human, social, and planetary context. In ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Over the weekend, I was inspired by a young marketer’s post on Medium “4P’s are Dead — ...

The concept of marketing has evolved continuously over the years. The definition of the term 'product' isn't as simple as it used to be. The traditional marketing mix has been extended and refined ...