Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m ...

Crumbl Cookies made a viral splash years ago, and in no time, there were locations everywhere. Now, it seems that the tables ...

The primary marketing objective for this campaign was to engineer a high-impact launch that would generate authentic ...

PrsmX by Mobavenue is designed for today’s reality to help brands plan and execute campaigns that account for how attention ...

Mumbai, along with several districts in Maharashtra and adjoining states, has been placed on high alert following significant ...

Explore how brand reputation accounts for 30-40% of enterprise value and why it must be integrated into business planning for ...

Hi there, friend. Have you ever dreamed of making money while you sleep? I sure have. In my early twenties, I was grinding ...

In 2025, Visit Rwanda significantly reshaped its global marketing strategy, moving beyond its traditional focus on European football to target major sports markets in the United States and Spain. The ...

The Food Safety and Standards Authority of India (FSSAI) aims to regulate paneer substitutes by enforcing clear labelling as ...

Naro Mak, who has managed the Pinemont Hartz for about 12 years, told staff and customers on social media that the store must ...

THRO uses AI-driven, tactical theme rotation focused on large-cap U.S. equities, currently overweighting technology. Read ...