For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Beauty brands break down 2025, showing how they shifted from chasing scale to building relevance through smarter marketing, ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Incorporating tax planning into your suite of services could help you attract new clients and provide even more value to the ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...