Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m ...

In 2025, Visit Rwanda significantly reshaped its global marketing strategy, moving beyond its traditional focus on European football to target major sports markets in the United States and Spain. The ...

Retail investors are pouring cash into private equity, private credit, and other alternative assets that used to be the ...

TJX Companies is successfully capturing younger demographics through targeted marketing, reducing long-term relevance risk.

Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Cook, who has been on Nike’s board since 2005, bought 50,000 shares at $58.97 each, according to a regulatory filing.

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

The majority of workers don’t contribute the annual maximum amount to their retirement savings plans, a Vanguard study shows. Learn how contributing the maximum can provide significant benefits for ...

Bart Story, a veteran entertainment research executive whose work shaped marketing strategies for some of Hollywood’s biggest ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

KFC entered that landscape in 1970 through a joint venture with Mitsubishi Corporation. The brand’s early years in Japan were ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...