The primary marketing objective for this campaign was to engineer a high-impact launch that would generate authentic ...

TJX Companies is successfully capturing younger demographics through targeted marketing, reducing long-term relevance risk.

Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Cook, who has been on Nike’s board since 2005, bought 50,000 shares at $58.97 each, according to a regulatory filing.

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...

Bart Story, a veteran entertainment research executive whose work shaped marketing strategies for some of Hollywood’s biggest ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

December 2025 has turned cinema halls into arenas of anticipation. Behind The Scenes and Oversabi Aunty are released within ...

KFC entered that landscape in 1970 through a joint venture with Mitsubishi Corporation. The brand’s early years in Japan were ...