The Seiko 5 Automatic Textured Dial Watch is on sale for only $148 right now. That's 10% off the regular price of $165.

The Seiko Essentials 42-Millimeter Chronograph is on sale at Macy's for 25% off, and shoppers say it "looks much more ...

Seiko’s 2025 has seen popular releases, store openings, and strong market performance—“big achievements when there’s no ...

Grand Seiko has just dropped four new watches to its Elegance and Heritage collections. Inspired by early spring and late ...

Seiko supports an Australian sea turtle rehabilitation program with a revamped Prosepx "Turtle" inspired by an island along ...

Citizen has unveiled two new nature-inspired additions to its 30th Anniversary collection, both priced to undercut Grand ...

Seiko's latest Prosper Heritage dive watch has a striking 'Tranquil Teal' dial colour that will make you yearn for your next ...

Seiko has once again partnered with American heritage brand J. Press for a new collaborative timepiece. The partnership ...

Seiko has followed Rolex's Oyster Perpetual strategy by offering its entry-level automatic everyday watch in a new, tiny size ...

A first look at two new Grand Seiko models ✓ The SBGM255 and SBGM257 ✓ New colors and textures for the dressy GMT ✓ See them ...

From snow‑textured dials to moonlit hues, each watch reflects Japanese seasonal beauty paired with precision engineering.

Writer Oren Hartov criss-crossed Japan to divine what makes the brand so special and came home with a watch for myself.