The nostalgic Total 90 product line is central to Nike’s World Cup plans. It just never renewed the trademark rights.

Nike's "Win Now" turnaround plan, paired with its "Sport Offense" strategy, is focused on reversing years of sluggish sales ...

The 2022 Ballon d'Or winner, Karim Benzema, rounds out the top three, largely thanks to his move to Saudi Arabia. Playing for ...

Forbes reveals 2025's top-earning soccer players, with Ronaldo leading, Messi, Benzema, Mbappé, and Haaland among the game's ...

Nike have only gone and done it again. Just as AFCON kicks off and eyes are all the continent, the Swoosh reach into the ...

Magic Johnson is a global name. Decades after redefining the point guard position, the Lakers icon continues to command ...

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Kobe Bryant would find out about Lionel Messi’s greatness before most of the world did — thanks to Ronaldinho.

New York Liberty star Sabrina Ionescu was already a basketball institution long before her signature sneaker ever hit the ...

Nike dropped three new colorways just before Christmas: Court Purple/University Gold, Black/University Gold, and White/Court ...

Stop us if you've heard this before: the NBA is apparently unhappy with its league-wide tanking epidemic. After several ...

JOOPITER is selling Bryant's only game-worn pair of the Nike Zoom Kobe VI “Grinch," a sneaker that still rules 15 years later ...