As any teen will tell you (lol), text-messaging has a language all its own. Here’s a sampler from Wells Fargo, which rolled out text-messaging last week. bal: Balance of your primary account bal all: ...
Brace yourself, big marketers are getting hip to text-message lingo. In ads that begin in two weeks for a new line of Degree deodorant for teen girls, Unilever is highlighting "OMG! Moments." Print ...