Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...

For years, app growth strategies have prioritized acquisition. Retention, engagement, and lifetime value were often treated as downstream effects. That balance is shifting. As competition intensifies ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by precision, automation, and direct integration into the device itself.

App Store optimization is often treated as a checklist item — update keywords, run a few tests, maybe layer on some paid traffic. But when those pieces operate in isolation, teams miss the real ...

Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political and economic uncertainty and the post-Covid ...

New research on how shifting user expectations are reshaping privacy, advertising, and monetization. Consumer privacy concerns are rising, but so are opportunities for publishers and advertisers who ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...