The HBR Executive Playbook on deciding when a project is no longer worth the resource investment. by Ania W. Masinter Launching strategic efforts can be challenging, whether they are strategic ...

On Sept. 4, Austin officials unveiled the city’s first-ever unified brand logo as part of a $1.1 million rebranding project, but the new wavy blue and green "A" has already sparked backlash from ...

A quiet giant in graphic design, he created posters for hundreds of movies, including “West Side Story” and “A Hard Day’s Night.” But his work was often unsigned. Credit... Supported by By Jeré ...

Most teams or organizations know how to start a project—with urgency, alignment, and a well-funded kickoff. But far fewer know how to end one well. Gerald Leonard Gerald Leonard is a certified ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

As previewed in December, Project Mariner is Google DeepMind’s research prototype exploring the “future of human-agent interaction, starting with browsers.” Google AI Ultra subscribers now have access ...

The technology powering Gemini Live’s camera and screen sharing is called Project Astra. It’s available as an Android app for trusted testers, and Google today unveiled agentic capabilities for ...

Apple is cooking up a fully revamped Health app, according to Bloomberg’s Mark Gurman. This project, codenamed Mulberry, will feature a new health coach. It’s set to debut next spring in iOS 19.4.

The Heritage Foundation’s Project Esther, a conservative plan to counter antisemitism, sees the problem as one in which a handful of “masterminds,” including Jews like George Soros and Illinois Gov.

The organization behind Project 2025, the controversial blueprint for a second Trump administration, just released a plan to counter antisemitism. It’s called Project Esther, and, in short, suggests ...

PepsiCo’s Mountain Dew is switching over to a new, retro-style logo starting in May 2025, replacing the pointy “Mtn Dew” branding it’s used for about 15 years, the company shared with The Verge in an ...

I’m a big fan of the Wallet app as a single place to store all my tickets and passes for everything from travel to theater, but not every company directly supports the app. Passbook is one of a number ...