The personal care industry has mastered the art of marketing eco-consciousness— evolving beyond familiar labels like “green,” ...

I urge us to use AI, push it, break it—but never let it replace the human authenticity that makes us good at our jobs.

IMAGINE waking up to discover that your profession has an expiration date — not someday, not eventually, but exactly nine years from now. For marketing professionals in developed economies, this is no ...

By cultivating ‘parasocial’ bonds, digital creators and microinfluencers have turned personal connection into economic power.

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum ...