Strategic Communications & Marketing (SCM) generally follows AP style and subscribes to the AP Stylebook, which includes spelling, grammar, style and usage and stresses consistency, clarity, accuracy ...

Writing for the Web is not like writing a college paper (thank goodness), which means you probably don’t have a lot of practice at ideal formatting. Unlike the world of academia where literally ...

If you’re having a new website built, are adding pages to your existing website, or just updating the content on the site, you need to think carefully about the approach you take to writing the ...

The following is an excerpt from Content Is King: The Complete Guide to Writing Website Content That Sells by Laura Briggs, available now at Entrepreneur Bookstore, Amazon, Barnes & Noble and Bookshop ...

Start with the link, not the sentence. Often, all you need is a nice clear link. No summary text. The link should be the first thing you think about. You should only add surrounding text if absolutely ...

Jim VandeHei, Mike Allen, and Roy Schwartz have failed to translate the power of the successful rhetorical style pioneered in their political website, Axios, into a book. Smart Brevity, as its title ...