Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

EXCLUSIVE: Katherine Ryan has given her bold take on sentimental festive adverts - and it's as out-there as you would you'd ...

Katherine Ryan has given her bold take on sentimental festive adverts - and it's as out-there as you would you'd expect from ...

Not everyone was thrilled with soap and a frying pan for mum.

While massive global brands like Coca-Cola and McDonald's resort to AI for their Christmas ads, a French supermarket chain has just demonstrated the power and value of human-made animation. Some ...

Some social media users in the Netherlands said they couldn't stomach it, so McDonald's has withdrawn an advertisement generated entirely by artificial intelligence. Entitled “the most terrible time ...

McDonald's pulled a Christmas ad made by artificial intelligence after viewers deemed it "creepy." The 45-second ad, which originally premiered Saturday on the company's Netherlands YouTube channel, ...

McDonald's has pulled a new ad created entirely with generative AI following a major backlash online. The 45-second clip was released on the McDonald's Netherlands’ YouTube channel on December 6 — ...

Including Victoria Beckham going on a Tesco spending spree and Ant and Dec going wild in the aisles at Woolies.

Christmas is a season of joy and of love, and a time for reflection. As Christmas approaches, I find myself reflecting on the many simple blessings of the past year. The Christmas season is supposed ...

The ad follows a Royal Navy Type 45 Air Defence Destroyer on active operations on Christmas Eve. This film depicts the real threat of a drone attack, where the ship's company's imminent action shoots ...

The best Christmas adverts of all time bottle the holiday spirit, bringing a wave of timeless festive nostalgia. While there's no formula for creating a Christmas ad, over the years we've seen a range ...