How APIs extend data access and automation in Google Ads and Meta Ads

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...
AdExchanger

MNTN’s SMB CTV Ad Business Is Growing Like Gangbusters

Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, ...
TMCnet

Datavault AI Acquires API Media in All Cash Transaction

“The acquisition of API Media accelerates Datavault’s growth trajectory and broadens our recurring-revenue base,” added David Reese, CEO of API Media. “It strengthens our presence in data-driven media ...
B2B Marketing Magazine

MARKETING AREAS

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
Fast Company

Group 7: How one musician outsmarted TikTok’s algorithm to promote her song

My friend turned to me the other day with a sly smirk and whispered, “Are you also part of Group 7?” I shook my head, unsure of what she meant—feeling left out of whatever secret club she was ...
ZDNet

Skills for Claude will let you customize tasks with pre-set instructions - here's how

Anthropic announced Skills for Claude on Wednesday. Users are able to create their own, custom Skills. Bear in mind that more access to personal data means more risk. Anthropic launched Skills for ...
Hosted on MSN

When Brands Choose Meaning Over Marketing Business & Leadership Stories Hrishi K

New Delhi, Oct. 16 -- In this episode, Hrishi K sits down with Business Storytelling coach and trainer, Sachin Bhandary, to explore the powerful lessons that commercials and video campaigns can convey ...
MediaPost

Meta API Update Finds Alt Uses For Excluded Ad Placements

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...
PC Gamer

As World of Warcraft winds down its combat AddOn support, director Ion Hazzikostas is all composure about rule-breakers because 'Frankly, this is far from the first time'

World of Warcraft World of Warcraft director admits it's too hard without combat mods and explains how bosses will change in Midnight: 'We're not looking to turn all our raid encounters into giant ...