For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m ...

Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

Beauty brands break down 2025, showing how they shifted from chasing scale to building relevance through smarter marketing, ...

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

Explore the best marketing campaigns in history! Learn brand strategy, marketing analysis, and consumer behavior from top ...

As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...