E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular ...

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular with Gen Z continues expanding its partnership with an immersive gaming ...

Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.

FIFA has put its name on established Roblox title Super League Soccer. In a post on LinkedIn, the football organisation ...

FIFA and Roblox have extended their partnership with the launch of an official game titled FIFA Super Soccer. Developed ...

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical ...

Kyasia Watson joined Roblox in 2009, when she was eight years old, drawn by a banner ad promising players could build their ...

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

UMG and Roblox announce a strategic partnership aimed at boosting artist monetization, music integration and fan experiences beyond streaming.

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Epic Games’s Fortnite platform played host to The Simpsons and Quentin Tarantino, Microsoft upped their prices and a French RPG dominated at the game awards in another packed year for video games.