For brands looking to implement predictive consumer intelligence into their marketing strategies for the holidays, there are ...

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

Because the industry is ready. HCPs themselves are becoming more digitally native. They expect interactions with brands to ...

Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

As part of this exploration, Alliance Insights spoke with four companies that have reimagined their business models to drive ...

Salesforce and HubSpot are two of the most popular customer relationship management systems (CRM) giants, each promising the ...

PERQ, an Indianapolis-based marketing technology company built for multifamily, today announced the launch of PERQ Pulse, the first centralized platform designed specifically for multifamily marketing ...

New CRM integration eliminates data silos and keeps advisors’ CRM and marketing aligned—driving faster follow-up, cleaner compliance and smarter growth Snappy Kraken, the martech innovator dedicated ...

Bond, the leading customer intelligence-driven engagement company backed by Mountaingate Capital, has acquired Armadillo, an award-winning UK CRM agency. This press release features multimedia. View ...

If you're looking to improve your agile-decision making, check out our blog with Moneypenny which includes examples and best ...

Whether you’re a café in Chatham, a contractor in Orleans, or a nonprofit in Hyannis, the key to year-round marketing success ...