CTV has no shortage of data. Between device IDs, household graphs, clean rooms, log-level exposures, and incrementality models, the ecosystem is producing more information than ever. Yet for many ...

The industry spent much of this past year talking about curation – we tested it, debated it, and introduced new “curation products” at a dizzying pace. But as we head into 2026, the dust has settled ...

In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early ...

The 2025 holiday season is going to be an interesting one, shaped by broader macroeconomic conditions, politics, and prices. Regardless of what the news is telling you, creators and influencers are ...

A recent German court ruling found that ChatGPT violated copyright law by training on unlicensed song lyrics. This is merely the latest flashpoint in a much larger tension-filled dynamic: AI is ...

In an era when every election feels like a defining moment, it’s never too early to start shaping the conversations that will define the next one. Traditional measures of success—turnout, conversions, ...