Cassis fragrance (cassis is affectionately known as blackcurrant) sits among perfumery’s most captivating treasures. It is a ...

How long do diffusers last? Diffuser lifespans and longevity vary significantly by type, with reed diffusers lasting anywhere ...

Aniseed is the seed of the anise plant (Pimpinella anisum), a flowering herb originally from the Mediterranean region and ...

This is the unmistakable scent of liquorice. Imagine walking through a garden filled with blossoms and herbs, and catching on ...

Red berries are among the most captivating notes in perfumery. Their juicy sweetness, rich colour and connection to nature ...

An almond is the edible seed of the almond tree (Prunus dulcis), classified as a nut with an oval form and light brown outer covering. It is commonly enjoyed as a snack or incorporated into cooking ...

Black cherry has long fascinated perfumers, botanists and those who encounter it in the wild. The fruit carries a rich, sweet yet tart quality that translates beautifully into fragrance, flavour and ...

Dried fruit has been valued and celebrated for thousands of years. In fragrance, dried fruit notes bring a unique richness that feels indulgent, layered, and long lasting. Unlike fresh fruit, which ...

Hyacinth holds a revered position in the perfume world for its captivating aroma and timeless allure. With its distinct floral bouquet, it has long enchanted those with a passion for fragrance. This ...

Few scents feel as instantly familiar and uplifting as the fragrance of lemon. This radiant fruit, scientifically named Citrus limon, is one of the most celebrated citrus notes in perfumery and has ...

Positive scent influence is the hidden power of fragrance to transform mood, evoke memories and create deeper connections in everyday life. Fragrance is invisible, yet its ability to alter the way we ...