Sales and marketing - HBR - Harvard Business Review
4 days ago · Find new ideas and classic advice for global leaders from the world's best business and management experts.
Companies Are Using AI to Make Faster Decisions in Sales and …
Jun 6, 2025 · In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, …
Winning the Right Customers Isn’t Just a Sales Issue
May 5, 2025 · If you’re trying to lead growth of any kind, from revenue to margin expansion, it’s critical that your sales organization has a clear understanding of your go-to-market strategy. …
5 Gen AI Myths Holding Sales and Marketing Teams Back
Feb 21, 2025 · He teaches sales management and strategy in the MBA and executive education programs, and has worked with organizations worldwide to develop effective sales …
Ending the War Between Sales and Marketing - Harvard Business …
Marketing people, in turn, believe the sales force is myopic—too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future.
How Successful Sales Teams Are Embracing Agentic AI
Sep 15, 2025 · Agentic AI is revolutionizing sales by enabling autonomous personal agents to work alongside human sales reps, identifying, nurturing, and closing deals across channels. …
A Better Way to Link Sales and Marketing - Harvard Business Review
Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their customer-facing teams to access real-time, synchronized data—and to …
How Generative AI Will Change Sales - Harvard Business Review
Mar 31, 2023 · Sales, with its unstructured, highly variable, people-driven approach, has been a laggard behind functions such as finance, logistics, and marketing when it comes to utilizing …
Why Founders Need to Focus More on Sales and Marketing
Oct 2, 2024 · But many founders lack an understanding of how to incorporates sales into their ventures. Which sales candidate is a startup’s ideal first hire? What marketing channels are …
How to Design an AI Marketing Strategy - Harvard Business Review
Marketing’s core activities are understanding customer needs, matching them to products and services, and persuading people to buy—capabilities that AI can dramatically enhance.